HOME > Info Plaza > Info Plaza

: 97

: Manager : 2023-11-23

Only Four Ad Networks Among Top 20 Showed Growth This Year

Only Four Ad Networks Among Top 20 Showed Growth This Year 


Ad networks down in 2023, with only four of the top 20 players showing an increase 


According to Appsflyer, 2023 has seen a reduction in app marketing budgets due to the global economic downturn. Budgets have fallen 20% year-over-year and there is a market shift away from growth mindsets, with companies focusing on survival.

"All top media saw declines in 2023, with only four of the top 20 players generating a budget increase," Appsflyer stated. 


Go to see the original article

https://www.pocketgamer.biz/news/82879/ad-networks-down-in-2023-with-only-four-of-the-top-20-players-showing-an-increase/

Attachments
Back to list